The Art of SEO, 2nd Edition

The Art of SEO, 2nd Edition

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior – such as new ranking methods involving user engagement and…

The Definitive Guide to Google AdWords

The Definitive Guide to Google AdWords

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every…

E-Mail Marketing For Dummies

E-Mail Marketing For Dummies

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your…

Google+: The Missing Manual

Google+: The Missing Manual

If you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may…

Mining the Social Web

Mining the Social Web

Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who’s making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You’ll learn…

Create Stunning HTML Email That Just Works

Create Stunning HTML Email That Just Works

Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work. It begins with an introduction to email covering topics such as: how email design differs from web design; permission based marketing, and the anatomy of an email. The book…

Local Online Advertising For Dummies

Local Online Advertising For Dummies

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get…

Mobile Marketing For Dummies

Mobile Marketing For Dummies

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the…

Sams Teach Yourself Google AdWords in 10 Minutes

Sams Teach Yourself Google AdWords in 10 Minutes

Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits…