Ruby on Rails is the hottest new open source technology around. It offers developers the opportunity to create fully-featured web applications in double-quick time. Rails and e-commerce are a match made in heaven and Beginning Ruby on Rails E-Commerce is the first book to directly target this market. This book explains to readers, via real-life scenarios, how to use Rails to create every aspect of an online store – from creating a product catalog, to building a shopping cart system, all the way through to adding cool features such as customer feedback forums. In addition, the book explains how to interface with vital third-party software applications, such as those provided by online payment systems. Because of this breadth of focus, Beginning Ruby on Rails E-Commerce is the book that all Rails developers are crying out for.